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Privacy Policy

Privacy Policy

Your privacy is of utmost importance to Deerhurst Resort and, accordingly, we comply with current Canadian privacy legislation. Moreover, we ensure the safeguarding of your personal information and implement our own best practices that are enforced across Deerhurst Resort and all of its brands.  Specifically, following your implied and/or  express consent, you will receive communication from us featuring various Deerhurst Resort offerings, including Deerhurst Resort  Residences and Amenities.  At times, and following your consent, you may also receive news about collaborative promotions with very carefully selected Deerhurst Resort partners.  However, at no time will we release your email address to any third party outside of  Deerhurst Resort . Furthermore, please note that an unsubscribe mechanism will always be set out clearly for you so that you can easily withdraw your consent to receive further communication from us at any time.

What Personal Information is Collected

We interpret “Personal Information” as meaning information that specifically identifies a Guest as an individual and is provided to or collected by the Resort. The type of Personal Information the Resort collects, uses and discloses may include without limitation, an individual’s name, residential mailing address, residential phone numbers or email addresses, personal financial and credit information, verification of age for age-related programs, citizenship, place of employment, and personal preferences.

The Resort collects and uses Personal Information for the following purposes:

  • To process a reservation.
  • Maintaining a record of our Guest’s stay with us for customer service and to better facilitate our Guest’s next check-in;
  • Meeting our Guest’s personal preferences and needs during their stay at the Resort;
  • Advising our Guest of goods and services offered by, or by arrangement with the Resort;
  • Improving the goods and services we offer to our Guest in the future;
  • Compliance with all municipal, provincial, federal and other applicable laws regarding their stay at the Resort;
  • Advising Guests of present and future marketing campaigns by Deerhurst Resort or one of its Deerhurst Resort affiliates via newsletters and promotional materials;
  • Confirming information necessary for credit transactions with our Guest;and
  • Such other specific purposes which are communicated to the Guest by the Resort and its staff before collection.

How you may provide us with your Personal Information 

  • By making a reservation or by using Deerhurst Resort services. it is necessary to have your information in order to identify you, contact you and to process your purchase and requests.This information usually includes your name, address, phone number, e-mail address, credit card number and expiration date, and language preference.It may also include, if you choose to share that information with us, your preferences regarding the delivery of your service such as type of room, type of bed, and the like.
  • By providing it to us in communications regarding service delivery such as comment cards. Information provided to us in such a fashion will be used solely for the purpose of recording your comments, communicating with you in respect of them, reviewing them with hotel personnel, for the purposes of recognizing employees for excellence of service delivery and for developing improvements in service delivery.
  • By providing the information to us by participating in a marketing initiative. To sign up for this service we require you to provide us with your e-mail address, first name, last name, language preference, and country of residence. You may unsubscribe at any time using the link provided on every e-mail message and you will no longer receive e-mail offers and promotions for the specified subscription or website, as the case may be.You may at any time in the future opt-in to receive e-mail offers.
  • By visiting our website. We use “cookies” on our websites. Cookies are pieces of information that an Internet site transfers to your hard drive for record-keeping purposes. The use of cookies is an industry standard — you’ll find them almost everywhere on the Internet. Cookies allow us to collect data such as browser type, time spent on the our website, pages visited, referring URL, language preferences, and other aggregated traffic data. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some online services to track the actions of users of the our website and online services including email and, measure the success of our marketing campaigns and compile statistics about usage of our online services. We use Google Analytics to measure how visitors interact with content on our websites. The Google Analytics security and privacy principles summarize how Google protects information collected through Google Analytics. You can learn about Google’s practices by going to google.com/policies/privacy/partners/ and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
  • We also partner with third parties to manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here or if located in the European Union clicking here.

Links Provided To Other Sites

Deerhurst Resort may provide links to a number of other web sites that we believe will be of interest to you. However, those sites may not follow the same privacy policies as Deerhurst Resort. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data. 

Consent to Collect of Disclose Personal Information

The Resort does not collect, use or disclose a Guest’s Personal Information without their knowledge and consent, except in certain extraordinary circumstances. Such extraordinary circumstances include without limitation, when legal, medical or security reasons make it impossible or impractical to obtain consent. We do disclose personal and other data to third-party service providers such as companies that provide website hosting, data analysis, payment processing,  customer service, email delivery, marketing and other services.

Our Guests may choose to “opt out”, thereby withdrawing their consent at any time, subject to any legal or contractual restrictions and reasonable notice. A Guest’s refusal to provide, or withdrawal of, his/her consent may affect the Resort’s ability to provide the Guest with its services. The Resort will inform the Guest of the implications of such withdrawal. To withdraw consent, a Guest should contact the Chief Privacy Officer at 1235 Deerhurst Dr HUNTSVILLE ON P1H 2E8 or at privacyofficer@deerhurstresort.com.

Limitations on Collection and Retention of Personal Information

The Resort limits the collection of a Guest’s Personal Information to that which is necessary for the purposes identified above in this Privacy Policy, or for any additional purpose identified to the Guest before collection of the Personal Information. As well, Personal Information is not used or disclosed for purposes other than those for which it was originally collected, except with the consent of the Guest or as required by law. Personal information is only retained as long as necessary for the fulfillment of these purposes.

We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Completeness and Accuracy

The Resort strives to ensure that Guest’s Personal Information is as accurate, complete, and up-to-date as is necessary for the purposes for which it is used.

Security Safeguards

The Resort has security safeguards in place designed to protect against loss, theft, unauthorized access, disclosure, copying, use or modification of Guest’s Personal Information in the care of the Resort. The nature of the safeguards will depend on the sensitivity, format, location and storage of the Personal Information.

Guest Access and Accountability

The Resort will provide a Guest access to their Personal Information in a timely fashion upon identity verification. The Resort will correct or amend any inaccuracies in the Guest’s Personal Information.  The Resort will delete a Guests information upon request.

How to Contact Us

The Resort is responsible for the Personal Information under its control and has appointed a Chief Privacy Officer to ensure that it complies with all applicable privacy legislation and the terms of this Privacy Policy. The Chief Privacy Officer addresses and investigates questions or concerns regarding a Guest’s Personal Information. To reach the Chief Privacy Officer, please call 1-705-789-7151, or email  privacyofficer@deerhurstresort.com. A copy of this Privacy Policy (and any future updates) is available at www.deerhurstresort.com/privacy-policy-deerhurst.